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why should it be so difficult to enjoy the most important meal of the day when you live a busy life?

Often food which is convenient doesn't offer much nutrition, and food which is good for the planet doesn't taste quite so good. We don't believe you should have to choose, so our founder, Adrian, went through hundreds of different recipes to create breakfast shakes which deliver on taste, nutrition, convenience and sustainability. Here at EARTH'D, we are proud to give you and your planet the best start to the day with no compromise

For us, this is VERY personal.

We’d like to quickly introduce you to Dr. Adrian Massey. He’s our founder, a food technologist with a PhD in Food science and a 1st Class (Hons) in Food Science & Nutrition and, most proudly, a father. 

When his first child was born at 29-weeks, Adrian received a shock to the system that made him change the way he thought about the  food we eat, the world we live in, and the future we hope for. 

Travelling back-and-forth to NICU, he subsisted on convenience foods that offered neither the taste nor the basic nutrition he needed to keep his energy and hopes up. He realised that we all need and deserve more, and he knew that with his expertise and experience, he could, in a small way, create a big change that was positive and absolutely necessary.

And that’s how EARTH'D started. Just a new dad wanting more – more deliciousness, more nutritiousness, and a healthier, happier world for his family to live and thrive in.

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